Community Product Development
Wah Hing Accessories , Sham Shui Po
This project aims to find traditional craftsmanship in Sham Shui Po and develop their brand and products. And I have chosen the beading shop called Wah Hing Accessories which is a fixed-pitch hawker stall that owned by Mr and Mrs Kei for about 20 years. And selling crystal accessories and beadwork, cross-stitch, silk mesh flower, felt and different kinds of beadwork making materials.
Background
The brand personality of Wah Hing Accessories is vivacious and energetic. Besides the traditional doll model or cartoon characters, Mrs Kei can use traditional handcraft and her beading skills to transform into modern work. For instance fashion bead top bra, handbags and carousel.
Wah Hing Accessories lack digital promotion. Secondly, there is some misunderstanding about beading as people may think the beadworks are only for decoration, toys or some useless things. There are not really many people who have an interest and want to look deep into beading.
